Local SEO Success
How We Achieve Local SEO Success
Delite Web Design offers top notch integration of local search engine optimization (SEO) techniques in your website to drive relevant customers to your business. SEO is at the heart and sole of how customers find your website organically on their computer, tablets or mobile devices. We keep abreast of major SEO changes by monitoring the buzz by major SEO advice blogs like Moz and like Semrush. These blogs keep us informed to major changes being launched by the major search engines such as Google, Bing and Yahoo. Did you know that some sources figure Google takes into account around 200 different ranking factors?
Our SEO services take on the full spectrum of essential tasks that need to be done for local SEO optimization. We know how to make content internal to your website be optimized. We also know the important steps that need to be done external to your website to get better ranking on search engine results lists.
Keyword Research
Keyword Research
Our first step is keyword research. We thoughtfully discover and analyze short and long tail keywords based upon search frequency and relevance. We compare these keywords to the keywords used by your major competitors. For local SEO boost, we know how to pair geographic service area keywords with the main keywords. This research leads to very specific planning on how to strategically place them throughout your website’s content.
Content Optimization
Content Optimization
Integrating keywords in your website is skillfully done. We go so much further than incorporating them in page title, post titles and headings. We place them effectively in headers and footers. We weave them artfully into permalinks, meta descriptions, link text, image titles, anchor text and alt text for images. By thinking deeply about your website’s architecture, we ensure that your website has a valid sitemap that is easily crawlable by Google and other search engines.
Achieving Authority Content Points with Search Engines
Achieving Authority Content Points with Search Engines
The algorithm used by Google and other search engines have specific factors that are focused on evaluating a website for being credible, relevant and trustworthy. These factors are important for determining if your business or service would be of value to someone searching with specific keywords. The resulting metric is called domain authority. We can coach you through improving website content to help boost your domain authority. Some simple “in website” things can be done such as writing high quality blog posts about trends in your business area and interlinking content between pages. We also analyze backlinks and give recommendations on how to get some high-authority, high-traffic domain links.
Optimizing Google My Business, Yelp, and other Local Citations
Optimizing Google My Business, Yelp, and other Local Citations
It is important to waste no time at getting listing locally on many high value sites. We start with perfecting your Google My Business profile and Yelp page and then we get you cited on multiple local sites. We make your business standout by optimizing your Google My Business profile with descriptions and photos. We can guide you on how to get multiple positive reviews on Google and Yelp.
Site Maps and Google Search Console Analytics
Site Maps and Google Search Console Analytics
We go above and beyond in the launch of any new website. We will submit your sitemap to Google and set your site up in Google Search Console (GSC). The sitemap submittal speeds up the indexing by Google and the GSC data helps you measure your site’s traffic and performance. Both these items will help you emerge and shine in search engine results.